Who is Eir?
The Norse goddess who lives in every bottle.
The goddess of healing
In ancient Norse mythology, Eir was the goddess of healing, medicine and care. She lived on the hill of Lyfjaberg — the "mountain of life" — and was the only one who knew the secret of the herbs that restored health and strength.
The gods themselves turned to her whenever they needed healing.
A brave little girl
Our Eir is a little girl. She has brown braids, rosy cheeks and a smile that knows how to keep secrets. She wears the winged helmet of viking warriors — not to fight, but to fly lightly wherever care is needed. She knows every ingredient she puts in her bottle, one by one, and never uses one whose name she doesn't know.
She is playful, honest, and brave the way only children can be. She doesn't promise miracles — she promises real ingredients, in a product made for the whole family, even the most sensitive skin.
Every detail tells the formula's story
The winged helmet
Care takes courage. Taking care of yourself is a small brave act, repeated every day.
The braids
The strength of the earth. Braided roots, like the natural ingredients the formula is born from.
The smile
No secrets. A transparent, readable formula, for everyone. Nothing hidden behind the label.
“Eir knew what she put in her potions.
So do we.”
